Emotional Engineering Service Development
In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...
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| פורמט: | Electronic Resource |
| שפה: | English |
| יצא לאור: |
London
Springer London
2011.
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| גישה מקוונת: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |