Emotional Engineering Service Development

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...

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Detalhes bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros Autores: Fukuda, Shuichi (Editor)
Formato: Electronic Resource
Idioma:English
Publicado em: London Springer London 2011.
Assuntos:
Acesso em linha:Available for University of the Philippines Diliman via SpringerLink. Click here to access