Content analysis of television advertisements in the 2013 Philippine senatorial elections

Content analysis of television advertisements in the 2013 Philippine senatorial elections

Bibliographic Details
Main Author: Lee, Luis Diego Dans
Format: Book
Language:English
Published: Quezon City Cesar E. A. Virata School of Business, University of the Philippines c2014
Series:UPVSB professorial chair lecture : no.14-01
Subjects:
Television in politics > Philippines.
Political television commercials > Philippines.
Advertising, Political > Philippines.
Political campaign > Philippines.