Tracking the audience the ratings industry from analog to digital

"In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice...

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Dades bibliogràfiques
Autor principal: Buzzard, Karen (Autor)
Format: Llibre
Idioma:English
Publicat: New YorkY Routledge 2012.
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