Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships.

Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 50, 3 (2013).
Autore principale: Scott, Maura L.
Natura: Articolo
Lingua:English
Soggetti:
Symbolism.
Consumption.