Marketing channels in foreign markets control mechanisms and the moderating role of multinational corporation headquarters - subsidiary relationship.

Marketing channels in foreign markets control mechanisms and the moderating role of multinational corporation headquarters - subsidiary relationship.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research V. 50, 3 (2013).
1. Verfasser: Grewal, Rajdeep
Format: Artikel
Sprache:English
Schlagworte:
Distribution channels.
Multinational corporations.
Corporate headquarters.
International markets.
Bayesian analysis.
Subsidiaries.