The impact of brand rating dispersion on firm value.

ग्रंथसूची विवरण
में प्रकाशित:	Journal of marketing research V. 50, 3 (2013).
मुख्य लेखक:	Luo, Xueming
स्वरूप:	लेख
भाषा:	English
विषय:	Abnormal returns. Measures of variability. Risk management. Customer feedback. Brand equity.