Egocentric categorization and product judgment seeing your traits in what you own (and their opposite in what you don't).
| Published in: | Journal of consumer research V. 40, 1,2 (2013). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of consumer research V. 40, 1,2 (2013). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |