Magnitude, time and risk differ similarly between joint and single evaluations.

Detalles Bibliográficos
Publicado en:	Journal of consumer research V. 40, 1,2 (2013).
Autor principal:	Hsee, Christopher K.
Formato:	Artículo
Lenguaje:	English
Materias:	Tradeoff analysis. Performance evaluation. Risk aversion. Comparative analysis. Market research.