When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.

When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.

מידע ביבליוגרפי
הוצא לאור ב:Journal of consumer research V. 40, 1,2 (2013).
מחבר ראשי: Richins, Marsha L.
פורמט: Article
שפה:English
נושאים:
Materialism.
Emotions.
Consumer behavior.
Market research.