Strategic customer management integrating relationship marketing and CRM

Strategic customer management integrating relationship marketing and CRM

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

Volledige beschrijving

Bibliografische gegevens
Hoofdauteurs: Payne, Adrian (Auteur), Frow, Pennie (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Cambridge Cambridge University Press 2013.
Onderwerpen:
Customer relations > Management.
Online toegang:Table of contents only