Strategic customer management integrating relationship marketing and CRM

Strategic customer management integrating relationship marketing and CRM

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

Fuld beskrivelse

Bibliografiske detaljer
Main Authors: Payne, Adrian (Author), Frow, Pennie (Author)
Format: Bog
Sprog:English
Udgivet: Cambridge Cambridge University Press 2013.
Fag:
Customer relations > Management.
Online adgang:Table of contents only