Strategic customer management integrating relationship marketing and CRM

Strategic customer management integrating relationship marketing and CRM

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

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Bibliografiska uppgifter
Huvudupphovsmän: Payne, Adrian (Författare, medförfattare), Frow, Pennie (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: Cambridge Cambridge University Press 2013.
Ämnen:
Customer relations > Management.
Länkar:Table of contents only