Strategic customer management integrating relationship marketing and CRM
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...
| Principais autores: | , |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Cambridge
Cambridge University Press
2013.
|
| Assuntos: | |
| Acesso em linha: | Table of contents only |