Strategic customer management integrating relationship marketing and CRM

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

詳細記述

書誌詳細

主要な著者:	Payne, Adrian (著者), Frow, Pennie (著者)
フォーマット:	図書
言語:	English
出版事項:	Cambridge Cambridge University Press 2013.
主題:	Customer relations > Management.
オンライン･アクセス:	Table of contents only