Strategic customer management integrating relationship marketing and CRM

Strategic customer management integrating relationship marketing and CRM

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Payne, Adrian (Συγγραφέας), Frow, Pennie (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Cambridge Cambridge University Press 2013.
Θέματα:
Customer relations > Management.
Διαθέσιμο Online:Table of contents only