Strategic customer management integrating relationship marketing and CRM
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...
| Autori principali: | , |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Cambridge
Cambridge University Press
2013.
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| Soggetti: | |
| Accesso online: | Table of contents only |