Παραπομπή σε μορφή APA (7η εκδ.)

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Payne, Adrian, και Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.

Παραπομπή σε μορφή MLA (9th εκδ.)

Payne, Adrian, και Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.