Citazione Stile APA (7a Edizione)

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press.

Citazione stile Chigago Style (17a edizione)

Payne, Adrian, e Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.

Citatione MLA (9a ed.)

Payne, Adrian, e Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.