APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing (9/e.). McGraw-Hill/IRWIN.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven William Hartley, and William Rudelius. Marketing. 9/e. New York, N.Y: McGraw-Hill/IRWIN, 2009.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. 9/e. McGraw-Hill/IRWIN, 2009.