Marketing

Detalles Bibliográficos
Main Authors:	Kerin, Roger A. (Author), Hartley, Steven William (Author), Rudelius, William (Author)
Formato:	Libro
Idioma:	English
Publicado:	New York, N.Y. McGraw-Hill/IRWIN [2009]
Edición:	9/e.
Series:	Mcgraw-Hill/Irwin series in marketing
Subjects:	Marketing.