Marketing

Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Hartley, Steven William (Author), Rudelius, William (Author)
Format:	Book
Language:	English
Published:	New York, N.Y. McGraw-Hill/IRWIN [2009]
Edition:	9/e.
Series:	Mcgraw-Hill/Irwin series in marketing
Subjects:	Marketing.