Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

Detalhes bibliográficos
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Author)
Formato: Livro
Idioma:English
Publicado em: Boston Pearson [2013]
Edição:13th edition.
Assuntos:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Marketing > Decision making.
Marketing > Management.