Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

מידע ביבליוגרפי
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Author)
פורמט: ספר
שפה:English
יצא לאור: Boston Pearson [2013]
מהדורה:13th edition.
נושאים:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Marketing > Decision making.
Marketing > Management.