Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

Dades bibliogràfiques
Autors principals: Kerin, Roger A. (Autor), Peterson, Robert A. 1944- (Autor)
Format: Llibre
Idioma:English
Publicat: Boston Pearson [2013]
Edició:13th edition.
Matèries:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Marketing > Decision making.
Marketing > Management.