Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Manylion Llyfryddiaeth
Prif Awduron: Kerin, Roger A. (Awdur), Peterson, Robert A. (Robert Allen) 1944- (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston Pearson [2013]
Rhifyn:13th edition.
Pynciau:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Marketing > Decision making.
Marketing > Management.