Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliografski detalji
Glavni autori: Kerin, Roger A. (Autor), Peterson, Robert A. (Robert Allen) 1944- (Autor)
Format: Knjiga
Jezik:English
Izdano: Boston Pearson [2013]
Izdanje:13th edition.
Teme:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Marketing > Decision making.
Marketing > Management.