APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (2013). Strategic marketing problems: Cases and comments (13th edition.). Pearson.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 13th edition. Boston: Pearson, 2013.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 13th edition. Pearson, 2013.