Cita APA (7th ed.)

Kerin, R. A., & Peterson, R. A. (2013). Strategic marketing problems: Cases and comments (13th edition.). Pearson.

Cita Chicago (17th ed.)

Kerin, Roger A., i Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 13th edition. Boston: Pearson, 2013.

Cita MLA (9th ed.)

Kerin, Roger A., i Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 13th edition. Pearson, 2013.

Atenció: Aquestes cites poden no estar 100% correctes.