Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...

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Chi tiết về thư mục
Tác giả chính: Herhausen, Dennis (Tác giả)
Tác giả của công ty: SpringerLink (Online service)
Định dạng: Electronic Resource
Ngôn ngữ:English
Được phát hành: Wiesbaden Gabler 2011.
Những chủ đề:
Customer relations > Management.
Electronic books.
Truy cập trực tuyến:Available for University of the Philippines Diliman via SpringerLink. Click here to access