Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...

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Detaylı Bibliyografya

Yazar:	Herhausen, Dennis (Yazar)
Müşterek Yazar:	SpringerLink (Online service)
Materyal Türü:	Electronic Resource
Dil:	English
Baskı/Yayın Bilgisi:	Wiesbaden Gabler 2011.
Konular:	Customer relations > Management. Electronic books.
Online Erişim:	Available for University of the Philippines Diliman via SpringerLink. Click here to access