Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...

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Bibliographic Details

Main Author:	Herhausen, Dennis (Author)
Corporate Author:	SpringerLink (Online service)
Format:	Electronic Resource
Language:	English
Published:	Wiesbaden Gabler 2011.
Subjects:	Customer relations > Management. Electronic books.
Online Access:	Available for University of the Philippines Diliman via SpringerLink. Click here to access