Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...

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Κύριος συγγραφέας:	Herhausen, Dennis (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Electronic Resource
Γλώσσα:	English
Έκδοση:	Wiesbaden Gabler 2011.
Θέματα:	Customer relations > Management. Electronic books.
Διαθέσιμο Online:	Available for University of the Philippines Diliman via SpringerLink. Click here to access