Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

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Chi tiết về thư mục
Tác giả chính:	Heinecke, Patrick (Tác giả)
Tác giả của công ty:	SpringerLink (Online service)
Định dạng:	Electronic Resource
Ngôn ngữ:	English
Được phát hành:	Heidelberg Physica-Verlag HD 2011.
Loạt:	Contributions to Management Science, 1431-1941
Những chủ đề:	International business enterprises > Management. International business enterprises > Management > Cross-cultural studies. Electronic books.
Truy cập trực tuyến:	Available for University of the Philippines Diliman via SpringerLink. Click here to access