Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

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Detaylı Bibliyografya
Yazar:	Heinecke, Patrick (Yazar)
Müşterek Yazar:	SpringerLink (Online service)
Materyal Türü:	Electronic Resource
Dil:	English
Baskı/Yayın Bilgisi:	Heidelberg Physica-Verlag HD 2011.
Seri Bilgileri:	Contributions to Management Science, 1431-1941
Konular:	International business enterprises > Management. International business enterprises > Management > Cross-cultural studies. Electronic books.
Online Erişim:	Available for University of the Philippines Diliman via SpringerLink. Click here to access