Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electronic Resource |
| Idioma: | English |
| Publicado em: |
Heidelberg
Physica-Verlag HD
2011.
|
| coleção: | Contributions to Management Science, 1431-1941
|
| Assuntos: | |
| Acesso em linha: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |