Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor:	Heinecke, Patrick (Autor)
Korporacja:	SpringerLink (Online service)
Format:	Electronic Resource
Język:	English
Wydane:	Heidelberg Physica-Verlag HD 2011.
Seria:	Contributions to Management Science, 1431-1941
Hasła przedmiotowe:	International business enterprises > Management. International business enterprises > Management > Cross-cultural studies. Electronic books.
Dostęp online:	Available for University of the Philippines Diliman via SpringerLink. Click here to access