Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

詳細記述

書誌詳細
第一著者: Heinecke, Patrick (著者)
団体著者: SpringerLink (Online service)
フォーマット: Electronic Resource
言語:English
出版事項: Heidelberg Physica-Verlag HD 2011.
シリーズ:Contributions to Management Science, 1431-1941
主題:
International business enterprises > Management.
International business enterprises > Management > Cross-cultural studies.
Electronic books.
オンライン･アクセス:Available for University of the Philippines Diliman via SpringerLink. Click here to access