Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Heinecke, Patrick (लेखक)
निगमित लेखक: SpringerLink (Online service)
स्वरूप: Electronic Resource
भाषा:English
प्रकाशित: Heidelberg Physica-Verlag HD 2011.
श्रृंखला:Contributions to Management Science, 1431-1941
विषय:
ऑनलाइन पहुंच:Available for University of the Philippines Diliman via SpringerLink. Click here to access