Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...
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| מחבר תאגידי: | |
| פורמט: | Electronic Resource |
| שפה: | English |
| יצא לאור: |
Heidelberg
Physica-Verlag HD
2011.
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| סדרה: | Contributions to Management Science, 1431-1941
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| נושאים: | |
| גישה מקוונת: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |