Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

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Detalles Bibliográficos
Autor principal:	Heinecke, Patrick (Autor)
Autor Corporativo:	SpringerLink (Online service)
Formato:	Electronic Resource
Lenguaje:	English
Publicado:	Heidelberg Physica-Verlag HD 2011.
Colección:	Contributions to Management Science, 1431-1941
Materias:	International business enterprises > Management. International business enterprises > Management > Cross-cultural studies. Electronic books.
Acceso en línea:	Available for University of the Philippines Diliman via SpringerLink. Click here to access