Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Heinecke, Patrick (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Electronic Resource
Γλώσσα:	English
Έκδοση:	Heidelberg Physica-Verlag HD 2011.
Σειρά:	Contributions to Management Science, 1431-1941
Θέματα:	International business enterprises > Management. International business enterprises > Management > Cross-cultural studies. Electronic books.
Διαθέσιμο Online:	Available for University of the Philippines Diliman via SpringerLink. Click here to access