Strategies and Communications for Innovations An Integrative Management View for Companies and Networks

Strategies and Communications for Innovations An Integrative Management View for Companies and Networks

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover...

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Détails bibliographiques
Collectivité auteur: SpringerLink (Online service)
Autres auteurs: Hülsmann, Michael (Éditeur intellectuel), Pfeffermann, Nicole (editor.2.)
Format: Electronic Resource
Langue:English
Publié: Berlin, Heidelberg Springer Berlin Heidelberg 2011.
Sujets:
Technological innovations > Management.
Strategic planning.
Business communication.
Electronic books.
Accès en ligne:Available for University of the Philippines Diliman via SpringerLink. Click here to access