Strategic Management of Professional Service Firms Theory and Practice

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketi...

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Detalles Bibliográficos
Autores principales: Kaiser, Stephan (Autor), Ringlstetter, Max Josef (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electronic Resource
Lenguaje:English
Publicado: Berlin, Heidelberg Springer Berlin Heidelberg 2011.
Materias:
Acceso en línea:Available for University of the Philippines Diliman via SpringerLink. Click here to access