Advances in advertising research (Vol. 2) breaking new ground in theory and practice

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...

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Xuất bản năm:	Springer eBooks.
Tác giả của công ty:	SpringerLink (Online service)
Tác giả khác:	Okazaki, Shintaro
Định dạng:	Electronic Resource
Ngôn ngữ:	English
Được phát hành:	Gabler Verlag Springer Fachmedien c2011.
Những chủ đề:	dvertising > Research. Affaires. Science économique. Electronic books.
Truy cập trực tuyến:	Available for University of the Philippines Diliman via SpringerLink. Click here to access