Advances in advertising research (Vol. 2) breaking new ground in theory and practice

Advances in advertising research (Vol. 2) breaking new ground in theory and practice

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...

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Bibliografiska uppgifter
I publikationen:Springer eBooks.
Institutionell upphovsman: SpringerLink (Online service)
Övriga upphovsmän: Okazaki, Shintaro
Materialtyp: Electronic Resource
Språk:English
Publicerad: Gabler Verlag Springer Fachmedien c2011.
Ämnen:
dvertising > Research.
Affaires.
Science économique.
Electronic books.
Länkar:Available for University of the Philippines Diliman via SpringerLink. Click here to access