Advances in advertising research (Vol. 2) breaking new ground in theory and practice
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...
| Udgivet i: | Springer eBooks. |
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| Format: | Electronic Resource |
| Sprog: | English |
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Gabler Verlag
Springer Fachmedien
c2011.
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| Online adgang: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |