Playing to win how strategy really works

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In this book, two well-known business thinkers get to the heart of strategy -- explaining what it...

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Bibliografski detalji
Glavni autor: Lafley, A. G. (Alan G.) (Autor)
Daljnji autori: Martin, Roger L.,author
Format: Knjiga
Jezik:English
Izdano: Boston, Massachusetts Harvard Business Review Press [2013]
Teme: