Playing to win how strategy really works

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In this book, two well-known business thinkers get to the heart of strategy -- explaining what it...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Lafley, A. G. (Alan G.) (Author)
מחברים אחרים: Martin, Roger L.,author
פורמט: ספר
שפה:English
יצא לאור: Boston, Massachusetts Harvard Business Review Press [2013]
נושאים: