Marketing across cultures

Marketing across cultures

Detalhes bibliográficos
Autor principal: Usunier, Jean-Claude
Outros Autores: Lee, Julie Anne
Resource Type: Livro
Idioma:English
Publicado em: Harlow, Eng. Pearson 2013.
Edição:Sixth ed.
Assuntos:
Export marketing > Social aspects.
International business enterprises > Social aspects.
Intercultural communication.
Marketing > Cross-cultural studies.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-37603 HF 1416 / U78 2013 Regular Circulation On-Shelf