Marketing across cultures

Marketing across cultures

Detalles Bibliográficos
Autor principal: Usunier, Jean-Claude
Otros Autores: Lee, Julie Anne
Resource Type: Libro
Lenguaje:English
Publicado: Harlow, Eng. Pearson 2013.
Edición:Sixth ed.
Materias:
Export marketing > Social aspects.
International business enterprises > Social aspects.
Intercultural communication.
Marketing > Cross-cultural studies.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-37603 HF 1416 / U78 2013 Regular Circulation On-Shelf