Usunier, J., & Lee, J. A. (2013). Marketing across cultures (Sixth ed.). Pearson.
Cita Chicago (17th ed.)Usunier, Jean-Claude, i Julie Anne Lee. Marketing Across Cultures. Sixth ed. Harlow, Eng: Pearson, 2013.
Cita MLA (9th ed.)Usunier, Jean-Claude, i Julie Anne Lee. Marketing Across Cultures. Sixth ed. Pearson, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.