Ads to icons how advertising succeeds in a multimedia age

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

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Tác giả chính:	Springer, Paul
Tác giả của công ty:	IG Publishing
Định dạng:	Electronic Resource
Ngôn ngữ:	English
Được phát hành:	London, Philadelphia Kogan Page 2009.
Phiên bản:	2nd ed.
Loạt:	IG library
Những chủ đề:	Advertising > Case studies. Advertising campaigns > Case studies. Electronic books.
Truy cập trực tuyến:	Available for University of the Philippines System via IG Library. Click here to access