Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

Tüm sürümleri göster (3)

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

Ful tanımlama

Detaylı Bibliyografya
Yazar: Springer, Paul
Müşterek Yazar: IG Publishing
Materyal Türü: Electronic Resource
Dil:English
Baskı/Yayın Bilgisi: London, Philadelphia Kogan Page 2009.
Edisyon:2nd ed.
Seri Bilgileri:IG library
Konular:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
Online Erişim:Available for University of the Philippines System via IG Library. Click here to access