Ads to icons how advertising succeeds in a multimedia age

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

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Detalhes bibliográficos

Autor principal:	Springer, Paul
Autor Corporativo:	IG Publishing
Formato:	Electronic Resource
Idioma:	English
Publicado em:	London, Philadelphia Kogan Page 2009.
Edição:	2nd ed.
coleção:	IG library
Assuntos:	Advertising > Case studies. Advertising campaigns > Case studies. Electronic books.
Acesso em linha:	Available for University of the Philippines System via IG Library. Click here to access